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Piece Stationery
Vera Wang Letterpress Wedding Invitations
With the lavish introduction of the new Vera Wang On Weddings invitation album at the 2009 National Stationery Show, I was curious to learn how Veras inspired fabric creations were so faithfully recreated on paper. I was fortunate to have an extended discussion with talented designer Meghan Carey, Lead Vera Wang Designer for William Arthur, and Lisa Blinn, William Arthurs Vice President of Design. A summary of that discussion may be found below.
I think it is fair to say that Veras new wedding invitation designs have matured since they were first introduced at the 2005 National Stationery Show. Vera's designs were unmistakably Veras: oyster-colored paper, the unique paper sizes and envelope designs and Veras ever-present wedding motifs that were sprinkled through the invitation line. The new designs reflect an unwavering confidence in translating Veras inspirational patterns to paper. As Lisa remarks, we understand Veras aesthetic and tactile sensibility.
It is hard to believe that the new wedding invitations album went from design to approval by Vera in just over 3 months. It often takes well over a year to design a new wedding invitation line. Meghan and Lisa immersed themselves in Veras world by attending Fashion Shows and fabric conferences to discover the design elements that make Veras creations so unmistakably Vera. The difficulty was to transfer Vera's unique designs to paper using the cutting-edge printing capabilities of William Arthur.
One new design element that features prominently in this new album is the kalogram: a term that refers to a monogram using a persons full name. Note: This is a great word for Scrabble enthusiasts when you have an a rather than an i. The sophistication of the designs adds a level of refinement not often encountered in wedding invitations. Strong motifs and new type styles add a level of sophistication not evident in Vera's first wedding invitation ensemble.
Grosgrain is a textured pattern ribbon often found in Veras clothing designs. William Arthur's skilled craftsmen have engraved the grosgrain pattern on several sample invitations. The engraved designs were so realistic that I needed to touch them to convince myself it wasn't a ribbon or piece of fabric. There are many more surprises as you leaf through Veras new album, but I encourage you to visit a Guild Member store in your neighborhood that carries Vera to touch these great designs for yourself.
I could go on and describe how the ruched tulle or damask patterns in Veras ready-to-wear line have been incorporated into these new invitations, but it is best to see her new album in person. While William Arthur will sell Veras invitations online, there is no substitute for visiting an experienced stationer who can assist you with customization options that are not easily available online. Schedule an appointment with a Guild Member store to see the new Vera Wang On Weddings invitation album.
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